Good News Tour and Travel
Good News Tour and Travel: Orchestrating Excellence in Student Travel
This organization needed to update their outdated website to continue to attract new business.
For over 25 years, Good News Tours and Travel has been crafting exceptional educational and performance tours for student music groups.
As a family-owned business built on integrity and attention to detail, they needed a website that would match their commitment to excellence and streamline their communication with busy music educators.
Their Challenges
While they had a sterling reputation and decades of success, Good News Tour and Travel faced several digital obstacles:
An outdated website with broken links and aging imagery undermined their professional reputation
Poor navigation structure made it difficult for busy educators to find essential information
Their thriving travel business was misrepresented by a basic, forgettable online presence
Their unique performance opportunities and destinations weren't effectively showcased
Technical limitations prevented them from efficiently collecting client information
Their branding was inconsistently applied across their digital presence
Our Solution & Impact
Modern Website Design: We created a contemporary platform that properly represents their travel expertise and attention to detail.
Custom Proposal System: We implemented a specialized form that collects detailed tour requirements, streamlining their client intake process.
Destination Showcase: We developed an engaging destination page highlighting unique performance venues and educational opportunities.
Streamlined Navigation: We structured information hierarchically, making it easy for busy choir and band directors to quickly find what they need during their limited planning time.
Process Clarity: We created clear, step-by-step explanations of their tour planning process, building trust with potential clients.
Testimonial Integration: We incorporated client success stories throughout the site, demonstrating their proven track record.
“I loved working with Dana from Snaply Sites. She did an amazing job listening to what we were looking for and taking a very outdated website and making it modern, interesting and reflective of us!”
