Blythewood Farmers Market
Blythewood Farmers Market: Cultivating Community Through Digital Growth
Struggling with a DIY website platform meant less time serving the community for this non-profit.
Since 2014, the Blythewood Farmers Market has been a vital bridge between rural homesteads and the growing town of Blythewood, offering a producer-only marketplace that celebrates local agriculture and strengthens community bonds.
When this beloved non-profit needed to strengthen their digital presence, they sought a partner who could help them maintain their authentic, community-focused spirit while delivering a more professional and organized online experience.
Their Challenges
Their market manager was stretched thin trying to balance market operations with website maintenance. The existing DIY website presented several obstacles:
Cluttered information made it difficult for vendors, attendees, and supporters to find relevant information
Basic website updates consumed valuable time that could be better spent on market operations
The DIY design didn't reflect the market's professional standards or branding
The site needed to effectively serve three distinct audiences: potential vendors, market attendees, and community supporters
Our Solution & Impact
Professional Design Implementation: We created a polished website that incorporates the market's branding while maintaining its welcoming, community-focused feel.
Streamlined Information: We implemented intuitive navigation that guides each type of visitor - vendors, attendees, and supporters - to their relevant information.
Ongoing Partnership Support: We established ourselves as their trusted web partner, handling all updates and maintenance so the market manager can focus on operations and community engagement.
Sustainable Management Solution: Our partnership ensures the website remains current and professional without burdening the market's limited staff resources.
“My website was turning into a tangled mess, and I spent hours trying to add pages and reroute links. My images were mismatched and by the time I was done, my “DIY” website was very clearly that (and very unprofessional!). Now it is user friendly, updated regularly (and consistently!), and looks professional using my logo and a streamlined color-palate. I love it! And it gets more traffic now, too.”
