Throughline Guidance
Throughline Guidance: Transforming Career Guidance into Clear Direction
Their digital presence wasn't reflecting their transformative approach.
Through science-backed assessments and personalized coaching, this organization helps individuals discover and leverage their natural talents. Their website needed to provide the same clarity for their potential clients.
Their Challenges
Despite delivering transformative coaching services, Throughline Guidance faced several obstacles:
Website management consumed valuable time from their lead guide and founder
DIY aesthetic with inconsistent branding undermined their professional expertise
Confusing navigation made it difficult to understand their comprehensive services
Lack of clear calls-to-action hindered potential client engagement
Missing key services from their digital presence
User flow didn't effectively guide visitors through their offerings
Our Solution & Impact
Professional Brand Integration: Integrated their cohesive visual identity with consistent fonts, colors, and styling that reflects their expertise in career guidance.
Streamlined Service Presentation: Organized their offerings into clear categories for high school, college, and career transition clients.
Strategic CTAs: Implemented clear calls-to-action throughout the site, making it easy for potential clients to take the next step.
Comprehensive Service Updates: Added missing services and created detailed descriptions of their assessment and coaching programs.
Intuitive User Journey: Developed clear pathways for different client types to find relevant information and services.
Content Management: Provided an easy update system so their team can focus on guiding clients rather than managing their website.
Mobile Optimization: Ensured the site works seamlessly across all devices for their tech-savvy client base.
“Dana did a fantastic job upgrading our website. Our whole team was impressed with her ability to make a high quality website within a short time!”
