Web + Wins #3: Your Newsletter Deserves to Live on Your Website
This Week's Update
It was my birthday last week! 🎂 I filled it with coffee chats and lunches – it was a fun way to celebrate. I love hearing what people are working on and getting a little borrowed wisdom. I truly believe business is relational, at least the kind I want to build. If we haven't connected yet or are overdue for a catch-up, let's grab a virtual coffee.
Something funny happened last week with one of my coffee chat connections. A new friend had plans to introduce me to someone in a related field, but accidentally introduced me to the wrong person. There was a calendar link in her email, so I thought, why not just go ahead and book a chat and see what happens. I’m so glad I did – we ended up going pretty deep, 10 minutes past our end time AND left as accountability buddies on something we’ve both been putting off. Just goes to show, book the call, you never know where it might lead!
Get a Web Win: Your Newsletter Deserves to Live on Your Website
One month of consistently sending Web + Wins — small win, but I'm celebrating it. 🎉 (Yes, I’m counting the week 0 welcome newsletter.) If you haven't started a newsletter yet, but you want to, let's talk. I’m sure I had the same hesitations and am happy to share what I’ve been learning along the way. If you do have a newsletter, 1) send it to me so I can subscribe, and 2) make sure your newsletter doesn’t just live in the inbox.
Consider adding your newsletter to an archive page on your website.
Here's why it's worth it:
Emails can't be found on Google, but webpages can. When your newsletter lives on your site, someone searching for that topic – on Google or even on ChatGPT – can actually find it. An email that only hits inboxes is invisible to search.
It's easy to share a webpage. If someone wants to pass your newsletter along, a link can be more shareable than forwarding an email chain.
It builds credibility fast. When someone lands on your site and sees 10, 20, 30+ past issues, it signals that you show up, you know your stuff, and you're invested in your audience. That builds credit before they've even read a word.
Bonus tip (I'm still working on myself): Keep the newsletter short, then expand the full story into a blog post. Write the long version once, break it into a newsletter, a few social posts, maybe a short video. That's content repurposing – start with one valuable idea and create multiple touchpoints.
One caveat: not every email is worth publishing. If it's too short, too personal, or purely promotional, keep it in the inbox. Only archive the ones that teach something, tell a story, or stand on their own.
See it in action: Our client, North Star Academics, has an informative monthly newsletter where they share executive functioning resources and other tips to help your child find joy and achievement in learning. We recently added their newsletter to their website. Check it out here.
Coffee Convos: Kathrine Daniel
This week’s spot had to be Katherine Daniel because she’s the reason I finally started my newsletter. Kathernie is a friend and a business owner who runs Montani Consulting – a fractional HR firm that helps small and midsized businesses build stronger teams.
I've been on her newsletter list for about a year, and it shows up in my inbox every single week without fail. I'm not in the market for HR services right now, but Katherine is the first person I'd call if I were. That's the whole point. Every week she lands in my inbox, my brain makes the same connection: Katherine = HR. She's someone I already like and trust, and her consistent presence is exactly what keeps her top of mind. That's the power of showing up week after week, and it's what inspired me to finally do the same with Web + Wins.
Follow Katherine and the Montani team here!
Let's Talk
May is National Small Business Month! I plan on being out and about at Columbia’s small business events, so I hope to see you around. If you’re one of my friends from afar, grab a time here, and let’s catch up and talk all things newsletters!
Dana
Founder @ Snaply Sites
